YOUR VALUE – OUR MISSIONS

We are a professional company providing a wide range of customized market research services in Vietnam. At Alphanalyst Research, Accuracy, Actionability, Agility and Accountability are the 4As principle we embrace to empower our client with informed decisions for success.

ccuracy

Holding a transparent, uncompromising and say-do commitment for reliable information.

ctionability

Staying focus on understanding business questions for impactful & actionable insights.

gility

Embracing an agile approach – with automation techniques to streamline process for faster deliverables.

ccountability

Being a reliable & trustworthy partner by upholding ownership mindset and active listening for improvement.

ABOUT US

WE HELP OUR CLIENTS BY LEVERAGING…

Expertise

With
HUMAN INTELLIGENCE

Experienced team – both Operation and Research.

Strong business mindset – for project approach, design and analysis for actionable outcomes.

Hand-on experience – in project execution & management.

Curiosity

Empowered by
MACHINE LEARNING

Automation dashboard – for real-time decision making.

Machine learning for quality enhancement – by automatically identifying suspicious responses for QC.

Big data-built overtime – for meta-analysis to optimize client’s investment.

Mindset

On a multi-perspective
SOLUTION ORIENTED MINDSET

Owning perspective from both agency and client side allows us to put ourself on client’s shoes easily.

Rich of experiences with both local and multinational clients provides us with broader business view.

THE TEAM

Tan Ha
^{Researcher Director}

Tan has accumulated 17+ years of experience working with leading local companies and a multinational research agency.

Former Innovation and Brand Health Tracking Country Service Line Leader at Ipsos VN.

His expertise on both the client and agency sides enables him to focus his design and analysis on critical business questions, which in return, keeps the research remains deep yet simple.

He possesses extensive experience in research design consulting and analytics across various types of research and categories.

Tan is an advocate for simplicity. He believes that, in research, fishing with a rod is more effective than casting fishes with a net. The right hook will catch the right fishes.

Kiet Le
^{Operation Director}

With +29 years of dedicated experience in Market Research, Kiet is a seasoned expert in managing all facets of operation.

Former Head of Operation at Ipsos VN, where he led with strategic vision and operational excellence.

Kiet’s expertise lies in managing every aspect from fieldwork and quality control to data processing across a myriad of studies and categories.

He remains open-minded and flexible in problem-solving, yet maintains a firm, disciplined stance, always striving for the highest quality in his work.

Especially expert in Healthcare with 12+ years in United Pharma & IQVIA, conducting more than 500 projects with Patients & Doctors.

Su Nguyen
^{Senior Researcher Manager}

With 13+ years of experience in market research, Su has comprehensive expertise from both client and agency perspectives.

Former Senior Research Manager at Ipsos VN, Su has a strong track record in managing diverse studies across various categories, including Brand Health Tracking, Innovation, Usage & Attitude (U&A), Customer Satisfaction, Ad Testing, etc.

Detail-oriented approach and an open mind, Su embodies a can-do attitude that drives successful project outcomes.

Strong project management skills enable Su to lead complex projects with efficiency and precision to ensure the insights and strategies have good impacts are actionable to clients.

Thanh Nguyen
^{Senior Researcher Manager}

Thanh has 10+ years of experience in market research across both global agencies and client-side roles.

Former Senior Research Manager at Ipsos VN, Thanh is deeply passionate about data and dedicated to serving as a valuable business partner for clients. His keen interest in automation techniques enhances efficiency and streamlines processes.

Thanh’s expertise spans a comprehensive range of research studies, including product testing, price testing, packaging testing, usage and attitudes (U&A), customer satisfaction, advertising testing, brand health tracking, mystery shopping, and concept testing, etc.

Possessing strong technical skills and a data-driven mindset, coupled with excellent social abilities, Thanh effectively leads complex projects to successful completion.

Dai Nguyen
^{Senior FW Manager}

With 14+ years of experience in fieldwork execution & management, Dai brings a wealth of knowledge and expertise when working for both global and local research agencies.

Former Senior Fieldwork Manager at Ipsos VN, Dai has rich experience in setting up and managing fieldwork for a variety of studies across different categories.

Dai’s strength lies in project management, particularly for complex projects that require large sample sizes and intricate respondent criteria.

With an open mind and a harmonious approach, Dai is known for being easy to connect with both clients and respondents, which allows him to handle projects efficiency and create valuable data quality for clients.

QUALITY CONTROL

THE COMBINATION OF CONVENTIONAL QC WITH TECHNOLOGY & AUTOMATION TECHNIQUE TO ENSURE DATA QUALITY

STANDARD QC PROCESS

100% interviewers will be checked on interview skill before start field.

100% interviewers will be checked during filed work.

20% interviews will be back checked randomly at respondent’s houses.

Sampling check.

DIGITAL SERVICE

Comprehensive interviewer management.

Field work progress reports by sample point.

Quotas updated in real-time.

Utilizes mobile device functionality (GPS tracking, Audio, Video, Photos)

AUTOMATION DATA CHECKING TOOL

Programing to automatically identify suspicious responses for further checking.

We would love to hear from you

Your information is important for us to response to you ASAP!. Information with an asterisk* is required

contactus@alphanalyst.com.vn

Head office

Floor 14, HM Town, 412 Nguyen Thi Minh Khai Str., Ward 5, District 3, Ho Chi Minh city