QUALITY CONTROL THE COMBINATION OF CONVENTIONAL QC WITH TECHNOLOGY & AUTOMATION TECHNIQUE TO ENSURE DATA QUALITY STANDARD QC PROCESS 100% interviewers will be checked on interview skill before start field. 100% interviewers will be checked during filed work. 20% interviews will be back checked randomly at respondent’s houses. Sampling check. DIGITAL SERVICE Comprehensive interviewer management. Field work progress reports by sample point. Quotas updated in real-time. Utilizes mobile device functionality (GPS tracking, Audio, Video, Photos) AUTOMATION DATA CHECKING TOOL Programing to automatically identify suspicious responses for further checking. .